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Starbucks signs with AT&T

Started by Bill Sodeman · 6 months ago

From today’s New York Times: Starbucks is switching WiFi providers. After a 6-year deal with T-Mobile, the milk-and-coffee merchant will offer WiFi access through AT&T. The arrangement gives AT&T 17,000 WiFi access points throughout the US, vaulting the telco to t ... Continue reading »

3 comments

  • According to Engadget, T-Mobile users will get FIVE years of free roaming at Starbucks after the AT&T; switchover. See the T-Mobile press release for the official announcement.
  • Glenn Fleishman of TidBITS has posted an excellent article that supports my customer lock-in hypothesis.

    Fleishman also notes that iPhone users will need WiFi's speed when downloading movies and TV shows to their phones. GSM, the mobile phone technology that is used by AT&T; and the iPhone, is too slow.

    Glenn estimates that a 2 hour movie would download in about 9 minutes on a fast WiFi connection, compared to an hour or more with AT&T;'s fastest GSM connection.

    He also has some nice information about AT&T;'s pricing model for WiFi customers.

    Glenn claims that the Starbucks sandwich ovens are being removed to accommodate more coffee-making equipment behind each counter.
  • According to Engadget and this press release, the rollout starts 1 May 2008.

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